About Us

Our Story

Growing up, I was the girl who grew up with my bead kit in hand, creating my own unique pieces of jewelry. What began as a childhood passion, crafting colorful bracelets and earrings for friends and family, blossomed into a lifelong love affair with the art of crafting jewelry.

As I became older, I discovered that many retailers were producing fashion, costume, and plated jewelry with a short lifespan and was struck by how wasteful this practice is. The short lifecycle of these pieces contributes significantly to the ongoing deterioration of our environment. 

This realization catapulted my passion for creating this brand. Our mission is to offer beautifully crafted, gold-filled jewelry that is long-lasting and affordable. Each piece in our collection is designed with love, care, and a deep appreciation for the small details that make a big difference.

Why gold-filled? Because we believe in quality that lasts. Gold-filled jewelry has a thicker layer of solid gold than gold plated and offers the luxurious look and feel of solid gold. It’s durable, hypoallergenic, and perfect for everyday wear. Just like the pieces I created as a young girl, our jewelry is made to be cherished and to accompany you on all of life’s adventures.

Thank you for being a part of our story. We hope that our jewelry brings you as much joy and inspiration one piece at a time.

With love,

Hoa